Colour Box, our gallery that doubles up as workshop space, has got a fresh coat of paint. It was christened back in November and now has been branded as well. It used to be hard to give landmarks to find it. “Stop opposite Sai Hospital (people would mistakenly end up at Sion Hospital). Do you see Vinayak Stores? We are right next to it ( and of course they drove past it).” While participants and visitors eventually made it, we now have a distinctive look right on the bustling sidewalks of Dharavi’s 90 Feet Road. All you need to do is look out for a facade with a painted mesh of four symbols – a heart, an eye, an infinity symbol and a health cross.
These four symbols make up our brand new logo, courtesy graphic designer Craig Lewisohn from Charlie Delta, who created a dynamic logo that perfectly represents all that we are: health, art, design, recycling, simplicity. The logo components are versatile and can be used in a variety of ways: stencils, block prints and, for die-hard Dharavi Biennale fans, tattoos 🙂
We painted the front wall just when the monsoon season was set to begin in Mumbai. Despite the rains and the slippery roads, Slumgods artist Siddesh Sapte, who goes by the nom de plume NME Graffiti, did up wall of Colour Box in just four days. Assisted by Rakesh Kunchikorve a.k.a. Martin, he colour-coded the four symbols in pastels that are so commonly found on Dharavi houses. Using just the basics – ladders, paints, brushes, stencils – the two young artists worked away deftly to give us an unmistakable presence in this place that we love. The next time you are on 90 Feet Road, you know where to drop by!